The Heartbeat of Switzerland


Competition : Information films
Category : 6 - Transport and eco-mobility
Country : SWITZERLAND
Agency : Lichtspiele ?The Film Agency'
Producer : Lichtspiele ?The Film Agency'
Director : Stephan Usteri
Lenght : 00:01:13
Trophée Or

Resume

In the clip, based on a creative concept and a poem of producer Valpiani and director Usteri, the female off speaker q

Objectif

Lichtspiele ?The Film Agency? presents The Heartbeat of Switzerland, an image movie for the Swiss national railway company ?SBB'. The primary purpose of the 73 seconds long clip was to combine rebranding (reduce to the max) with a new teamspirit for the 32'500 employees. Originally planned for internal communication the short film convinced the audience at its premiere to such an extent that it is now also used online with success. And last but not least, SBB now calls it their WE-movie which we took as the biggest compliment.