Green Awards édition 2016

Competition : SPOT competition
Category : Sustainable production and circular economy
Country : GERMANY

Sponsor : Berliner Stadtreinigung (BSR)
Producer : trigger happy productions GmbH
Director : Peperoni Werbe- und PR-Agentur GmbH
Lenght : 00:00:45

Objectif

In the beginning the spot promotes the look and feel of a WWF or Greenpeace-appeal. It shows the endangered environment and fauna of our planet in very beautiful images. Normally these kinds of spots lead to a call for donations. The turn-around point of this spot comes with a surprising wink: the donation boxes are waste containers and the appeal is to separate waste to help saving CO2. Only separated waste is recyclable. Recycled waste saves resources. The underlying message is: everybody can do a little every day to help reaching the global climate targets. To give this spot a sense of urgency and timeliness, it was aired during the United Nations climate conference in Paris in November/December 2015 in almost all of Berlin's cinemas.