Do something against the climate change
- Compétition:
Films publicitaires
- Catégorie de film:
Production durable, économie circulaire, déchets, pollution
- Sélection officielle:
Non
- Trophée or:
Oui
- Trophée argent:
Oui
- Grand prix:
Non
- Prix spécial:
Sélection
- Année du Festival:
2016
- Objectif:
In the beginning the spot promotes the look and feel of a WWF or Greenpeace-appeal. It shows the endangered environment and fauna of our planet in very beautiful images. Normally these kinds of spots lead to a call for donations. The turn-around point of this spot comes with a surprising wink: the donation boxes are waste containers and the appeal is to separate waste to help saving CO2. Only separated waste is recyclable. Recycled waste saves resources. The underlying message is: everybody can do a little every day to help reaching the global climate targets. To give this spot a sense of urgency and timeliness, it was aired during the United Nations climate conference in Paris in November/December 2015 in almost all of Berlin's cinemas.
- Commanditaire:
Berliner Stadtreinigung (BSR)
- Producteur:
trigger happy productions GmbH
- Réalisateur:
Peperoni Werbe- und PR-Agentur GmbH
- Durée:
00:00:45
- Pays:
GERMANY
- Origine de la video:
Opsomai
- La video:
zXBT84