City Of Sydney - WASTE Department New Years Eve Campaign 2014

Competition : INFO competition
Category : Health and quality of life
Country : AUSTRIA
Producer : Mindconsole GmbH
Director : Benjamin Shepherd
Lenght : 00:02:01
Trophée argent


We wanted to create an entertaining, engaging and sharable content to protest the super human feat of the clean up team. The concept was to portray the team members as super heroes using paradox comedy. We used common symbolism for super heroes while keeping true to the characters of the clean up team.


using the marketing campaign concept and branding for the NYE waste dept 2014 incorporate the major ambassador for the Sydney NYE Jack Thompson create a video that articulation a the massive clean up efforts of the waste department to clean the the city of Sydney in 24hrs.