Bottled Hope Sabah

Competition : INFO competition
Category : Sustainable production and circular economy
Country : FRANCE
Producer : Pernod Ricard
Director : SAN Chee Yong - Barn Media - Louise Mouton
Lenght : 00:02:31



In line with its global CSR commitment, Pernod Ricard initiated the Bottled Hope action in Malaysia. Bottled Hope is an initiative that gives glass bottles a second chance in life and at the same time, those in need a chance for a brighter future. Named Brightboxes, these lights will shed light in the homes of those in underprivileged communities. As a leader in the production of alcoholic drinks, Pernod Ricard believes strongly in being the driver of glass bottle recycling in Malaysia.