Pause Before You Post


Competition : SPOT competition
Category : Organisations and social responsibility
Country : Irland
Sponsor : Data Protection Commission
Producer : Core
Director : John Hayes
Trophée argent

The Data Protection Commission of Ireland and France's Commission Nationale de l'Informatique et des Libertés as public institutions responsible for protecting citizens' fundamental rights to data protection, identified a growing but overlooked societal issue: the digital footprint created for children through everyday parental sharing. “Pause Before You Post” reframed ‘sharenting' as a matter of children's rights and collective responsibility. Rather than informing, the campaign invited reflection—making visible the real-world consequences of seemingly harmless posts. A cinematic 40-second film depicted strangers revealing intimate knowledge about a child, built entirely from publicly shared content. Reaching over 120 million people and sparking a 200x increase in public conversation, it helped position responsible digital behaviour as an essential act of care.