KULEANA


Compétition : Compétition DOCU
Catégorie : Mers, océans et milieux aquatiques
Pays : United Kingdom
Producteur : GroundTruth Production
Réalisateur : Georgia Scott
Durée : 01:29:43
Trophée argent

Résumé

By 2050, it's projected that plastic could outweigh fish in the sea. How do we change course before it's too late? Narrated by Woody Harrelson, KULEANA is a cinematic journey into the heart of the plastic crisis - set against one of the most ecologically and spiritually powerful places on Earth: Hawai'i. Now on the frontline of this global issue. Told through the eyes of elite athletes - surf legends, freedivers, and baseball stars - KULEANA harnesses the universal language of sport and uncovers shocking new science from leading oceanographers that reveals the invisible impact of microplastics. KULEANA is more than a film - it's a rallying call for responsibility. And an invitation to join a new kind of movement: one that reaches across generations, borders, and belief systems to awaken the power in all of us to protect what we love.

Objectif

All proceeds from KULEANA will fund an extensive, interactive impact campaign. Partnering with Ocean Conservancy's Protect Where We Play, the campaign unites sports and entertainment audiences to drive ocean conservation, leveraging athletes, artists, and venues to reach millions. The campaign includes policy screenings with U.S. leaders and environmental think tanks, an Impact Screening Tour with aligned partners, and in-person and virtual Q&As across key regions. To engage younger generations, we will develop educational toolkits and tailored film cuts for schools and universities, offering practical solutions to reduce single-use plastics. A targeted digital and press campaign, amplified by athlete networks, will expand reach and influence. Objectives: Encourage refusal of single-use plastics; drive stadiums to eliminate them; increase awareness of plastic pollution as a public health issue; promote Kuleana and the connection between ocean, planet, and people.

By 2050, it's projected that plastic could outweigh fish in the sea. How do we change course before it's too late? Narrated by Woody Harrelson, KULEANA is a cinematic journey into the heart of the plastic crisis - set against one of the most ecologically and spiritually powerful places on Earth: Hawai'i. Now on the frontline of this global issue. Told through the eyes of elite athletes - surf legends, freedivers, and baseball stars - KULEANA harnesses the universal language of sport and uncovers shocking new science from leading oceanographers that reveals the invisible impact of microplastics. KULEANA is more than a film - it's a rallying call for responsibility. And an invitation to join a new kind of movement: one that reaches across generations, borders, and belief systems to awaken the power in all of us to protect what we love.